Overview
The Amazon Business Overview report gives a single view of a brand's Amazon business across Seller Central and Vendor Central. It splits total revenue into organic and ad-driven sales and sets it against ad spend, so teams can see how much of their Amazon growth advertising is responsible for. Use it to check whether advertising is lifting total revenue or simply replacing organic sales.
Integrations Required
Amazon Seller Central
Amazon Vendor Central
Amazon Search Ads
Sections
Business Overview - Organic revenue, ad revenue, total revenue and ad spend, shown as KPI cards, trend charts and a detail table. This answers: "How much of our Amazon revenue is organic versus ad-driven?" and "Is ad spend growing faster than the revenue it brings in?"
