nova

Here is a breakdown of all required integrations for our nova reports. 

Learn what integrations you need to connect for each nova report

nova Reports & Required Integrations

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Daily Flash: Ecommerce	OMS (eg. Shopify) Digital Analytics (eg. GA4)
Division: Ecommerce	OMS (eg. Shopify) Digital Analytics (eg. GA4) Paid Media (eg. Facebook Ads, Google Ads, TikTok Ads, etc)
Marketing KPI	OMS (eg. Shopify) Digital Analytics (eg. GA4) Paid Media (eg. Facebook Ads, Google Ads, TikTok Ads, etc)
Channel Performance	OMS (eg. Shopify) Digital Analytics (eg. GA4) Paid Media (eg. Facebook Ads, Google Ads, TikTok Ads, etc)
Channel: Local SEO	Google Search Console Google My Business
Channel: Paid Search	Paid Search Media (eg. Google Ads, Microsoft Ads)
Channel: Paid Social	Paid Social Media (eg. Facebook Ads, TikTok Ads, Pinterest Ads, etc.)
Channel: SEO (AI Traffic)	Digital Analytics (eg. GA4) Google Search Console
Channel: SEO	Digital Analytics (eg. GA4) Google Search Console
Channel: YouTube	YouTube Ads via Google Ads or Campaign Manager Digital Analytics (e.g. GA4) OMS (e.g. Shopify, Salesforce Commerce Cloud)
LRFM Overview	OMS (e.g. Shopify, Salesforce Commerce Cloud)
Division: B2B	Digital Analytics (GA4) Paid Media (eg. Google Ads, Bing Ads, Meta Ads, etc.)
Products	OMS (Shopify, SFCC)
LTV & Retention	Paid Media (e.g., Google Ads, Facebook Ads, etc.) Digital Analytics (e.g., GA4) OMS (e.g., Shopify)
Profitability & Unit Economics	OMS (e.g., Shopify) Paid Media (e.g., Facebook Ads, Google Ads) Cost Data (COGS, Shipping Costs, Processing Fees)