Overview
The Channel: Amazon DSP report tracks Amazon DSP campaign performance, from top-line spend and return down to individual line items, creatives and products. It helps teams see how efficiently DSP budget turns into detail page views, purchases and new-to-brand customers.
Integrations Required
Amazon DSP
Sections
Overview - Headline spend, impressions, clicks, CTR, CPM, detail page views (DPVs), total sales, ROAS and total ROAS (TROAS), with period-over-period comparisons. This answers: "Is our DSP spend earning a better return than last period?" and "Are we paying more or less to reach shoppers?"
Line Items & Creative - Line item and creative-level spend, impressions, clicks, CTR, DPVs, purchases, DSP sales, total ad sales and TROAS. This answers: "Which line items and creatives are driving the most sales?" and "Where should we pull budget from under performers?"
Funnel & Products - DPVs, purchases, sales and new-to-brand (NTB) purchases, alongside the brand halo (BH) equivalents of each. This answers: "How well are detail page views converting into purchases?" and "How many new-to-brand customers are we winning, including through brand halo products?"
