Overview
The Channel: Amazon Search Ads report covers advertising performance on Amazon's search placements, from reach and engagement through to orders and ad revenue. It's designed for teams managing Amazon search budgets who need a quick read on efficiency and return. Use it to check whether click costs are being offset by orders and ad revenue.
Integrations Required
Amazon Search Ads
Sections
Search Ads Performance - Spend, impressions, clicks, CTR, CPC, CPM, orders, ad revenue and ROAS, shown as KPI cards, column charts and a detail table. This answers: "Is our Amazon search spend delivering a better ROAS than last period?" and "Are rising click costs eating into our return?"
