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Meet the Agent Roster

All Agents is Omega's library of specialist marketing agents — browse it to find the right expert for any job.

Written by Schae Lilley

What you'll find

Open the Agents product in the top navigation and choose All Agents in the left rail. This is the full roster: every specialist you can put to work, from channel diagnosticians to report writers.

While you browse, the library is organized into functional categories, including:

  • Copilots — general-purpose assistants you chat with directly, pinned at the top.

  • Paid Social and Paid Search & Shopping — Meta, TikTok, Google and Microsoft specialists for audiences, keywords, bids, feeds and campaign structure.

  • Programmatic & CTV, Affiliate & Partnerships, Creative & Copy, and Lifecycle — Email & SMS.

  • SEO & Content, CRO & Merchandising, Measurement & Analytics, and Performance Monitoring.

  • Reporting & Updates, Strategy & Planning, Competitive, TAM & GTM, Client Intelligence, and more.

Type in the search box and the categories step aside — you'll see one flat list of matches instead, ranked so the closest fits come first.

Fleet badges

Some agents carry a purple Workflow badge. These are part of the always-on fleet that continuously scans client accounts — when you run one of these agents on its own or on a schedule, its runs land on the Workflow board where the team can review them.

You can narrow the library to just these agents: click Filters and set Agent pool to Workflow fleet. The Filters panel also lets you tick one or more categories to see just those sections, filter by the deliverable an agent produces, and change the sort order; Reset filters clears it all.

Working with a client selected

When you pin a client in the top-bar client picker, the library adapts:

  • The job panel at the top greets the client by name and tailors its starter jobs to the business model — revenue and ROAS jobs for ecommerce, pipeline and lead-quality ones for B2B and lead gen.

  • A banner shows how many of the client's data sources are ready, and names any that are missing.

  • Agent cards carry a small mark with the logo of the data source the agent draws on — and where clients differ (email platforms, commerce, affiliate), it reflects that client's actual connection: the same lifecycle agent might show Klaviyo for one client and Attentive for another.

  • Agents that need data the client doesn't have connected yet appear dimmed with a Data not ingested badge — hover it to see which sources are missing. GEO and AI-visibility agents stay gated this way until the client's AI-answer tracking is connected.

Tip: Star the agents you use most. Your favorites float to the top of the library in their own section.

Agent detail pages

Click any agent to open its detail page. The page reads content-first: About in plain language, the agent's place in the Workflow fleet (when it has one), its recent Workflow runs, and your own recent jobs with it.

Alongside sits a sticky action rail that stays in reach as you read:

  • Run solo — run the agent for the pinned client now, with a Format picker attached: keep Auto or choose spreadsheet, document, deck, PDF, or web page for that one run.

  • Chat and Schedule buttons.

  • Produces by default — the deliverables the agent normally returns.

There's also a Feedback tab on each agent, where you can raise topics about the agent's output and track their status — a direct line for improving the roster.

Note: Agents marked Managed are view-only reference entries and aren't available to chat with.

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