Overview
The Division: Ecommerce report consolidates key performance metrics across sales, marketing spend, and customer behavior. It’s designed to give a holistic view of performance drivers and efficiency.
Integrations Required
OMS (eg. Shopify)
Digital Analytics (eg. GA4)
Paid Media (eg. Facebook Ads, Google Ads, TikTok Ads, etc)
Sections
Core Performance Metrics (Top Row) - Net Sales, Ad Spend, Sessions, and CVR with period-over-period comparisons. This answers: "What's our overall performance trajectory?" and "Are we efficiently scaling our business?"
Efficiency Metrics (Second Row) - CAC (Customer Acquisition Cost), MER (Marketing Efficiency Ratio), New Customers, and Returning Customers. This answers: "How much does it cost to acquire customers?" and "What's our marketing ROI?"
Performance Trend Analysis - Six detailed charts tracking Orders, Net Sales, New vs Returning Customers, Conversions, Sessions, and Ad Spend over time. This answers: "What are our seasonal patterns?" and "How do marketing efforts correlate with performance?"
Marketing Efficiency Trends - CVR, CAC, and MER performance charts with period comparisons. This answers: "Are we becoming more or less efficient over time?" and "Where should we optimize our marketing mix?"
Channel Attribution Analysis - Three pie charts showing Conversions by Channel, Sessions by Channel, and Ad Spend by Platform. This answers: "Which channels drive the best results?" and "Where should we allocate our marketing budget?"
Product Performance Analysis - Top 10 Products by Net Sales and Top 10 Products by Gross Margin. This answers: "Which products drive revenue vs. profitability?" and "How should we optimize our product mix and promotion strategy?"