Overview
The Marketing KPIs (B2B) report brings cost, traffic quality and conversion efficiency into one view for B2B clients, where success is measured in leads and pipeline rather than online sales. It shows what it costs to win a session, a conversion and a new customer, and whether the traffic you pay for engages with the site.
Revenue-based metrics have been removed from this version. For revenue views, use the standard Marketing KPI report.
Integrations Required
OMS (eg. Shopify)
Digital Analytics (eg. GA4)
Paid Media (eg. Google Ads, Meta Ads, etc.)
Sections
Overview - KPI cards, trend lines and bar charts covering Cost, CPA, Cost per Session, Bounce Rate, New Customers, Impressions, Conversions, CVR, Clicks and CTR. This answers: "Are we winning conversions more cheaply than last period?" and "Is the traffic we pay for engaging with the site, or bouncing?"
