You can add the following KPIs to a nova scoreboard.
Ad Networks
Google Ads, Facebook Ads, Amazon Ads DSP, Microsoft Ads, Pinterest Ads, TikTok Ads
Amazon Ads Sales
Impressions
Clicks
Ad Networks Conversions
Amazon Ads Spend
Total Spend
Ad Networks Revenue
Calculated
Average Cost of Sale
Cost Per Click
Average Unit Price
Click Through Rate
Cost Per Mille
Order Conversation Rate
Return Rate
Cost per Transaction
Returning User Rate
Amazon Ads ROAS
Total Website ROAS
Avg Order Value
Customer Acquisition Cost
New User Rate
Conversion Value
Average Transaction Value (GA)
Ecommerce Customer Acquisition Cost
Conversion Rate
Net Sales Website ROAS
Blended ROAS
Cost per Conversion
Ad Network Platform ROAS
GA Ecommerce Conversion Rate
E-commerce Store
Shopify
Demand Sales
Discounts
E-commerce Returning Customers
New Customer Net Sales
Order Quantity
Refund Quantity
Refunds
Returning Customer Net Sales
Total Sales
Avg. Repurchase Timeframe
Abandoned Cart Revenue
Repurchase Rate
Avg. Repurchase Timeframe
Gross Sales
Number of Orders
E-commerce Total Customers
E-commerce New Customers
Avg. Customer Lifetime Value
Net Sales
Goal Completion
Google Analytics 4
Goal Completions
Web Analytics
Google Analytics 4
Total Users
Returning Users
Total Events
Sessions
Revenue
Transactions (GA)
New Users
Event Value