Overview
The report focuses on programmatic-DSP advertising performance — scoped to StackAdapt for v1, with additional DSPs to follow. It surfaces spend, impressions, click-through, and conversion metrics so teams can evaluate the efficiency of always-on programmatic investment without leaving the dashboard. Dimensions such as Channel/Tactic, Campaign, and Account Name allow drill-down across the StackAdapt media mix.
Integrations Required
StackAdapt (programmatic DSP)
Sections
Performance Overview: Period-over-period KPI cards covering Spend, Impressions, CPM, Clicks, CTR, Conversions, and CPA. This answers: "How is programmatic media performing versus the prior period?" and "Which efficiency metrics are improving or deteriorating?"
Metric Performance Over Time: Dual-axis trend chart showing the user-selected primary and secondary metrics across the analysis window. This answers: "How is the selected metric trending over the date range?" and "Do the primary and secondary metrics move in sync or diverge?"
Metric Performance by Channel: Distribution donut showing the selected additive volume metric across programmatic channels and tactics. This answers: "Which programmatic tactics consume the most budget?" and "Where is the channel mix concentrated today?"
Campaign Performance: Detailed table of each StackAdapt campaign with Spend, Impressions, Clicks, CTR, CPM, CPC, Conversions, and CPA. This answers: "Which campaigns drive the most efficient conversions?" and "Which campaigns warrant deeper review or budget reallocation?"