Overview
The Channel: Programmatic (B2B) report tracks programmatic media performance for B2B clients, covering spend, reach, clicks and conversions across the DSPs a client has connected, with comparisons to the prior period. It matches the standard Channel: Programmatic report. That report has no revenue tiles, so nothing was removed for this version.
Conversion and CPA figures only cover DSPs that report conversions. See the Channel: Programmatic article for which DSPs do and how that affects CPA.
Integrations Required
Any one of the following programmatic DSP feeds:
StackAdapt
The Trade Desk
Display & Video 360
Amazon DSP
Adelphic
Campaign Manager 360
MNTN
RTB House
Sections
Overview - KPI cards, trend lines and a distribution breakdown covering Spend, Impressions, CPM, Clicks, CTR, Conversions, CPA and CPC. This answers: "Is our programmatic spend getting more or less efficient than last period?" and "Are clicks and conversions keeping pace with spend?"
