Overview
The Industry OMS Overview leverages industry benchmarking to deepen customer analytics and retention insights. This dashboard evaluates core buyer behaviors—such as Returning Purchase Rate, Customer Acquisition Cost (CAC), and Average Order Value—to assess customer loyalty and long-term value against market peers.
Integrations Required
OMS (e.g., Shopify)
Paid Media (e.g., Facebook Ads, Google Ads, Pinterest Ads)
Digital Analytics (e.g., GA4)
Sections
Core OMS Benchmarks (Top Row) – Aggregate key performance indicators including Net Sales, Returning Purchase Rate, CAC (Customer Acquisition Cost), ROAS, and AOV (Average Order Value) with period-over-period comparisons.
This answers: "How does our retention rate compare to the industry average?" and "Are our acquisition costs rising or falling relative to the market?"
Customer Retention Analysis – A set of charts including New vs. Returning Customers Performance (trend line), a New vs. Returning Customers split (bar chart), and Returning Customer Rate vs. New Customers over time.
This answers: "What is the healthy split between new and returning buyers for our industry?" and "How is customer loyalty trending seasonally?"
Efficiency & Value Trends – Visualizations tracking CAC Performance over time and AOV By Order Index (showing average value for 1st, 2nd, 3rd orders, etc.).
This answers: "Does customer value increase with subsequent purchases?" and "Are we acquiring customers more efficiently this year compared to last?"
Industry Breakdown – A comprehensive table segmenting metrics like Customers, Net Sales, AOV (OMS), and Returning Purchase Rate by specific industries such as Beauty, Fashion, Food & Bev, and Home Decor.
This answers: "What is the benchmark AOV for my specific vertical?" and "How does our sales volume compare to peers in the same category?"
Platform Acquisition Costs – A detailed table comparing CAC (OMS) across different advertising platforms (e.g., Facebook Ads, Google Ads, Pinterest Ads) with period-over-period percentage changes.
This answers: "Which platforms are currently delivering the lowest customer acquisition costs?" and "Where are acquisition costs increasing the fastest?"
