Overview
The Industry eCommerce Marketing Overview Benchmarks advertising investment and channel efficiency against broader industry trends. This dashboard consolidates key marketing metrics—including Ad Spend, ROAS, and platform-specific CPA—to contextualize internal performance through industry benchmarking beyond historical data.
Integrations Required
Paid Media (e.g., Google Ads, Facebook Ads, TikTok Ads, etc.)
Digital Analytics (e.g., GA4)
Sections
Market Benchmarks (Top Row) – High-level aggregate metrics including Revenue, Ad Spend, CVR (Conversion Rate), ROAS, AOV, CPA, CPC, and ACoS.
This answers: "How is the broader market performing?" and "Are our internal cost fluctuations reflecting a wider industry trend?"
Performance Trend Analysis – A series of line charts tracking Revenue, ROAS, AOV, CPA, ACoS, CVR, and Conversions over time, alongside a bar chart for Average Revenue by Day of Week.
This answers: "What are the seasonal patterns in the industry?" and "How are efficiency metrics (like CPA and ACoS) trending globally over the selected period?"
Channel Revenue Mix By Industry – A 100% stacked bar chart showing the revenue contribution of channels (Paid Search, Paid Social, Display, Shopping, etc.) segmented by industries such as Agriculture, Beauty, Fashion, Home Decor, and more.
This answers: "What is the standard channel mix for my specific vertical?" and "Are we under-invested in specific channels compared to our industry peers?"
Platform Efficiency Benchmarks – Three detailed tables breaking down CVR, ACoS, and CPA by Platform (e.g., Google Ads, Facebook Ads, TikTok Ads) with period-over-period comparisons.
This answers: "Which platforms are currently driving the most efficient conversions industry-wide?" and "How does platform cost-efficiency compare to the prior period?"
