Overview
The Industry eCommerce Web Overview benchmarks web performance metrics against industry standards to evaluate the downstream impact of marketing efforts. This dashboard tracks traffic mix, conversion rates, and purchase volume to compare how effectively marketing campaigns drive onsite engagement and efficiency against broader market data.
Integrations Required
Digital Analytics (e.g., GA4)
Paid Media (e.g., Google Ads, Facebook Ads)
Sections
Web Performance Benchmarks (Top Row) – Aggregate KPIs including Revenue, Purchases, CVR, ROAS, AOV (Average Order Value), CPA, and ACoS.
This answers: "How does our conversion volume and efficiency compare to the industry average?" and "Are we seeing similar fluctuations in AOV or CPA as the broader market?"
Trend & Seasonality Analysis – Line charts tracking Revenue, ROAS, ACoS, AOV, CVR, CPA, and Conversions over time, alongside a bar chart for Average Revenue by Day of Week.
This answers: "What are the macro trends in web purchasing behavior?" and "Which days of the week consistently drive the highest revenue industry-wide?"
Channel Mix Benchmarks – Two 100% stacked bar charts showing the breakdown of Channel Revenue Mix and Channel Traffic Mix by industry (e.g., Beauty, Fashion, Home Decor). Segments include channels like Paid Search, Organic Search, Email, Direct, and Social.
This answers: "Does our traffic source diversity match our industry peers?" and "Are we over-reliant on paid channels compared to the market standard for our vertical?"
Platform Efficiency Benchmarks – Detailed tables analyzing CVR, CPA, and ACoS by Platform (e.g., Google Ads, Facebook Ads, Pinterest Ads) with period-over-period comparisons.
This answers: "Which platforms are delivering the highest conversion rates globally?" and "How do our acquisition costs on specific platforms compare to industry benchmarks?"
