The first section in your Scoreboard is KPIs. In this section, you will find the most important metrics you want to keep a pulse on.
The nova team can create different Scoreboards with specific KPIs for your respective teams. For example, a Scoreboard can be tailored for the CEO to show higher lever metrics focused on revenue, while the Marketing Team may want to see open rates on emails, or click through rate for ads.
Some of the metrics available are:
Total Spend
E-commerce New Customers
Avg Customer Lifetime Value
Ad Networks Revenue
Sessions
Clicks
Impressions
Etc.
When looking at your Scoreboard, you can set the timeframe by clicking on the pencil icon and adjusting it to predefined ranges or selecting a custom one.
You will find 6 tabs within the KPIs section:
All KIPs: All your KPIs under one section
E-Commerce Store: Insights & performance metrics for your online store
Calculated: KPI metrics that allow us to measure the cost, revenue, and value for your business
Goal Completion: Measure success & conversion milestones
Web Analytics: Track visitor behavior & site performance
Ad Networks: Monitor campaigns & ad performance across platforms
Hover over the tiles to drill down into where the data is coming from:
Create Custom KPIs: nova gives you full control over your Scoreboards, allowing you to create and manage KPIs directly within the nova Client Portal. Check this article for more details.
If you are seeing discrepancies within your Scoreboard, please chat with the support team from the chat widget in the bottom right corner:
