nova Scoreboards is an application within the nova platform dedicated to reporting and data warehousing. It centralizes all your marketing and growth data, making it easily accessible and actionable.
Key Benefits:
Centralized Data: All your analytics from various platforms (email, paid search, CRM, etc.) are connected and displayed in one streamlined dashboard.
Customizable Views: Tailor the dashboard to show metrics relevant to different roles within your company.
Adaptive Insights: Uses machine learning to continuously improve strategies based on real-time data.
Core Components:
Unified Analytics:
No More Scattered Data: View all your performance metrics in one place, eliminating the need to log into multiple tools.
Real-Time Updates: Monitor progress and make data-driven decisions quickly.
Customizable Dashboards:
Role-Specific Metrics: Customize the dashboard based on who is viewing it (e.g. CEOs see high-level metrics, while marketing directors see detailed campaign performance).
Editable KPIs: Update and toggle key performance indicators (KPIs) to align with your specific goals.
Navigating the Dashboard:
Goal Pacing: See your progress in achieving the defined goals. For a detailed explanation of goal pacing, visit this article.
KPIs: View core metrics at a glance. For a detailed explanation of scoreboard KPIs, visit this article.
Create Custom KPIs: nova gives you full control over your Scoreboards, allowing you to create and manage KPIs directly within the nova Client Portal. Check this article for more details.