Overview
The Division: Ecommerce report brings together sales, marketing spend and site traffic in one view, giving ecommerce teams a holistic read on growth and marketing efficiency. It pairs net sales and orders with CAC, MER and new versus returning customers to show whether spend is scaling profitably.
Integrations Required
OMS (eg. Shopify, NetSuite)
Digital Analytics (eg. GA4, Adobe Analytics)
Paid Media (eg. Google Ads, Meta Ads, etc.)
Sections
Overview - Net sales, orders, cost, sessions, marketing conversions and marketing conversion rate, CAC, MER, and new and returning customers, shown as KPI cards, trend lines and a distribution breakdown. This answers: "Are we growing sales efficiently relative to what we spend on marketing?" and "Is growth coming from new customers or from returning ones?"