Overview
The Marketing KPI report surfaces performance insights tied to advertising spend, traffic, and platform-specific effectiveness. It is designed to help teams understand efficiency, engagement, and ROI across channels.
Integrations Required
OMS (eg. Shopify)
Digital Analytics (eg. GA4)
Paid Media (eg. Facebook Ads, Google Ads, TikTok Ads, etc)
Sections
Net Sales Performance & Customer Segmentation - Shows overall sales trends with breakdown by new vs. returning customers. This answers: "How is our revenue trending?" and "What's the split between new customer acquisition and existing customer retention?"
Ad Spend Performance & Channel Breakdown - Tracks marketing investment over time with detailed channel spend allocation. This answers: "How much are we investing in marketing?" and "Which channels are receiving the most budget?"
Cost per Conversion Metrics - Shows acquisition costs trending over time with channel-specific breakdowns. This answers: "How efficiently are we acquiring customers?" and "Which channels provide the lowest acquisition costs?"
Cost per Session Analysis - Tracks the cost to drive traffic with channel comparisons. This answers: "How much does it cost to drive traffic?" and "Which channels are most cost-effective for generating visits?"
Bounce Rate Performance - Monitors engagement quality across channels and time periods. This answers: "Are we driving quality traffic?" and "Which channels bring the most engaged visitors?"
New Customer Acquisition - Tracks new customer growth with channel attribution. This answers: "How effectively are we growing our customer base?" and "Which channels are best for acquiring new customers?"
Platform Performance Tables - Two comprehensive tables showing Top 10 Platforms by Revenue and by CTR, including detailed metrics like impressions, clicks, conversions, CVR, CPA, CTR, and AOV. This answers: "Which platforms deliver the best ROI?" and "How should we optimize our platform mix for different objectives?"