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📊 Quantile Analysis

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Written by Javier Garcia

Overview

The Quantile Analysis report groups customers into 20 quantiles and compares how much each group buys and spends. It helps teams see how concentrated revenue is among their best customers and how purchasing behavior differs across the customer base.

Integrations Required

  • OMS (eg. Shopify, NetSuite)

Sections

  • Overview - Customers in each quantile, net sales, orders, orders per customer, average net sales per customer, net sales per order, and the minimum and maximum net sale, shown as detail tables and column charts. This answers: "How much of our net sales comes from our top customer groups?" and "How do order frequency and order value differ between our best and lowest-value customers?"

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