Overview
The IBO Report compares the revenue ad platforms report against the revenue paid media actually adds, so teams can see how much of platform-reported performance is truly incremental. Its return curve shows how incremental return changes as spend increases.
Integrations Required
Paid Media (eg. Google Ads, Meta Ads, etc.)
Sections
IBO - Cost, platform revenue and pROAS shown next to incremental revenue and incremental ROAS (iROAS), as KPI cards, a detail table and column charts. This answers: "How much of our platform-reported revenue is actually incremental?" and "Is platform-reported ROAS overstating the true return on our spend?"
IBO Return Curve - Mean incremental revenue and iROAS plotted across spend levels, with a breakeven line where iROAS = 1. This answers: "At what spend level do returns start to diminish?" and "How much more can we spend before incremental return drops below breakeven?"
