What Iris is
Iris is your on-demand analyst for every client in Omega. Open Chat in the top navigation, pin a client in the client picker, and start asking questions. Iris draws on that client's connected data sources — the same ones you can review in the Sources panel — so its answers are grounded in the client's real numbers, not general knowledge.
What Iris is good at
Iris shines when you'd otherwise be digging through dashboards or exports:
Pulling numbers. "What was Meta spend last month?" or "How many leads came in this week?"
Spotting trends. "How has ROAS trended over the last quarter?"
Comparing. "Compare paid search and paid social CPA for June."
Explaining changes. "Why did revenue dip in the second week of May?"
Brainstorming. Talk through test ideas, budget shifts, or how to frame a result for a client.
Building things. Ask for a chart, a table, or a slide deck and Iris creates it right in the conversation.
Tip: The more specific your question — timeframe, channel, metric — the sharper the answer. See "Asking better questions" for practical prompt tips.
How answers stream in
When you send a message, Iris doesn't leave you staring at a spinner. Its answer streams onto the screen as it's written, and while Iris works you'll see a live status beneath the response showing each step in plain English — for example, "Checking the client's memory for context" or "Pulling the monthly revenue trend." Completed steps get a small checkmark, and the current step pulses while it runs.
This status is temporary by design: once the full answer has arrived, the working notes fade away and you're left with the finished response.
Keep the conversation going
Every chat keeps its context, so you can follow up naturally: "Now break that down by campaign," "Chart it," or "Turn that into a slide for the client." You never need to restate what you've already asked.
Note: Iris is a powerful analyst, but it's still an AI. Always verify important insights against the source data before acting on them or sharing them with a client.