🛒 Ecomm - GA4 Overview

The report focuses on eCommerce storefront performance - surfacing sessions, transaction revenue, purchases, AOV, ad spend, and ROAS so marketers can evaluate revenue efficiency against media investment without leaving the dashboard. Channel, event, device, and landing page dimensions allow drill-down into where revenue originates and how it converts.

Performance Overview - Period-over-period KPI cards covering Sessions, Transaction Revenue, Purchases, AOV, Cost, and ROAS. This answers: "How is the storefront performing compared to the prior period?" and "Are revenue and efficiency metrics moving in the right direction?"

Performance Trend - Dual-axis trend chart pairing Purchases volume with ROAS across the selected date granularity. This answers: "What is the purchase trend over the selected period?" and "Is ROAS moving with or against transaction volume?"

Channel Breakdown - Donut and detail table showing Sessions, Transaction Revenue, Purchases, AOV, and Event Count by Default Channel Grouping. This answers: "Which channels drive the most revenue?" and "How does AOV compare across channels?"

Event Performance - Event Count bar chart paired with an event-level table including Event Count, Event Value, Key Events, and Key Event CVR. This answers: "Which on-site events fire most frequently?" and "Which events contribute the most converted value?"

Device Breakdown - Sessions-by-device bar chart and detail table covering Sessions, Transaction Revenue, Purchases, Purchase CVR, and AOV by device category. This answers: "How does revenue split across desktop, mobile, and tablet?" and "Which device category produces the highest AOV?"

Landing Page Breakdown - Detail table of landing pages with Sessions, New Users, Key Events, Purchases, Transaction Revenue, and Bounce Rate. This answers: "Which landing pages drive the most revenue?" and "Which entry points combine high traffic with strong conversion?"