Overview
The report focuses on top-of-funnel website behavior for B2B teams - surfacing sessions, new users, bounce rate, and key event volume so marketers can evaluate site engagement and conversion outcomes without leaving the dashboard. Channel, device, event, and landing page dimensions allow drill-down into where qualified traffic comes from and how it converts.
Integrations Required
Digital Analytics (GA4)
Sections
Performance Overview - Period-over-period KPI cards covering Sessions, New Users, Bounce Rate, Key Events, and CVR. This answers: "How is site engagement performing compared to the prior period?" and "Are key event conversions trending up or down?"
Event Performance Trend - Dual-axis trend chart pairing Key Event volume with Key Event CVR across the selected date granularity. This answers: "What is the key event trend over the selected period?" and "Is conversion rate moving with or against event volume?"
Channel Breakdown - Donut and detail table showing Sessions, New Users, Event Count, Key Events, and CVR by Default Channel Grouping. This answers: "Which channels drive the most sessions and conversions?" and "How does each channel's conversion rate compare?"
Event Performance - Event Count bar chart paired with an event-level table including Event Count, Event Value, Key Events, and Key Event CVR. This answers: "Which events fire most frequently?" and "Which events contribute the most converted value?"
Device Breakdown - Sessions-by-device bar chart and detail table covering Sessions, New Users, Key Events, and CVR by device category. This answers: "How does engagement differ across desktop, mobile, and tablet?" and "Which device category converts best?"
Landing Page Breakdown - Detail table of landing pages with Sessions, New Users, Key Events, and CVR. This answers: "Which landing pages attract the most qualified traffic?" and "Which pages drive the strongest conversion rates?"
