Overview
The Channel: Paid Social report focuses on social advertising performance across platforms like Meta, TikTok, and Pinterest. It highlights conversions, spend efficiency, creative insights, and tactic-level outcomes.
Integrations Required
Paid Media (eg. Facebook Ads, TikTok Ads, Pinterest Ads, etc.)
Sections
Performance Overview (Top Metrics) - Key social advertising KPIs including Cost, Impressions, Clicks, CTR, CPC, CPM, Revenue, ROAS, Conversions, CPA, and CVR with period-over-period comparisons. This answers: "How are our social campaigns performing overall?" and "Which metrics are improving or declining?"
Cost & Conversions Performance Trends - Dual trend charts showing cost efficiency and conversion patterns over time. This answers: "How are our costs trending?" and "What are our conversion patterns across social platforms?"
Tactic Overview & Performance - Analysis of different social tactics (likely including prospecting, retargeting, lookalike audiences) with conversions by tactic visualization and tactic comparison charts. This answers: "Which social targeting strategies work best?" and "How should we allocate budget across different audience types?"
Tactic Performance Table - Detailed breakdown of each tactic's performance across key social metrics including cost, impressions, clicks, CTR, CPC, CPM, revenue, ROAS, conversions, CPA, CVR, and AOV. This answers: "Which targeting tactics deliver the best efficiency?" and "Where should we scale our social efforts?"
Campaign Overview - Top 10 Campaigns by Conversions and detailed Campaign Performance table showing which specific campaigns drive results. This answers: "Which campaigns should we scale?" and "What campaign structures are most effective?"
Ad Copy Overview - Creative performance analysis including Creative Type Breakdown (Video vs. Image) and Post Type Breakdown, plus detailed Ad Performance table. This answers: "Which creative formats perform best?" and "What creative strategies should we replicate or test?"