Overview
The Channel: YouTube report highlights key metrics to evaluate the success of paid YouTube campaigns. It offers a snapshot of media spend, user engagement, and video-level performance, while enabling comparisons to previous periods. This helps marketers identify creative wins, optimize for cost-efficiency, and assess campaign trends over time.
Integrations Required
YouTube Ads via Google Ads or Campaign Manager
Digital Analytics (e.g. GA4)
OMS (e.g. Shopify, Salesforce Commerce Cloud)
Sections
Business Overview
Top-level KPIs for the selected date range and comparison period.
Includes:
Cost
Impressions
Clicks
Video Views
Revenue
CPM
CPV
CPC
CTR
Watch 25, 50 & 100%
% Change vs Prior Period
Each metric includes visual indicators of increase or decrease.
Conversions & Metric Trends
Two time-series line charts to visualize monthly changes:
Conversions Performance
Shows how total conversions trend over time compared to the prior year.Metric Performance
Chart adjusts based on the selected metric (e.g., Clicks, Video Views, Revenue) to compare current vs. prior period.
Video Performance
Breaks down individual video-level performance across the selected time period.
Includes:
Video Title
Impressions, Views, View Rate
Watch % (50% and 100%)
CPM, Cost, Cost per View
ATS View Rate (Adjusted Total Seconds View Rate)
ATS Views
Highlights both efficiency (e.g., cost per view) and engagement (e.g., watch-through rate).
Top 10 Videos by View Rate
Bar chart showcasing the top 10 videos with the highest view rate, calculated as:
Views ÷ Impressions
This helps easily identify standout creative based on viewer retention and efficiency.