Overview
The Channel: Local SEO report highlights how a business is performing in local search through Google My Business (GMB). It helps track visibility, engagement, and customer sentiment at the location level.
Integrations Required
Google Search Console
Google My Business
Sections
This is a specialized Local SEO dashboard designed for businesses with multiple locations or local SEO agencies managing local search visibility across different geographic markets and Google My Business profiles.
Dashboard Purpose
This dashboard serves as a local search command center for multi-location businesses and local SEO specialists, enabling them to monitor local search performance, manage Google My Business optimization, and track local visibility across different markets and locations.
Major Sections & Key Questions They Answer
Local Performance Overview (Top Metrics) - Key local SEO KPIs including Call Clicks, Website Clicks, Direction Requests, New Google Reviews, Desktop/Mobile Map Impressions, and Desktop/Mobile Search Impressions with period-over-period comparisons. This answers: "How is our local search visibility performing?" and "Are customers taking action on our local listings?"
Impressions and Clicks Performance (2-Year Trend) - Long-term visualization showing Google Maps Impressions, Google Search Impressions, Call Clicks, and Website Clicks over time. This answers: "What are our seasonal local search patterns?" and "How has our local visibility evolved over time?"
Location Performance Table - Detailed breakdown by individual business locations showing locality, store codes, postal codes, website clicks, call clicks, direction requests with performance indicators. This answers: "Which locations perform best in local search?" and "Where should we focus local optimization efforts?"
Cumulative Reviews Tracking - Timeline showing total review accumulation over time. This answers: "How is our review acquisition trending?" and "Are our review generation efforts working?"
Location Ratings Analysis - Comprehensive table showing each location's address, review content, average star ratings, and total number of reviews. This answers: "Which locations need reputation management?" and "How do our ratings compare across locations?"