Overview
The Channel: SEO report tracks organic performance across on-site content, managed landing pages, and search engine results. It highlights traffic sources, page-level engagement, and revenue from organic efforts, including Google Search Console data.
Integrations Required
Digital Analytics (eg. GA4)
Google Search Console
Sections
This is a comprehensive SEO dashboard designed for organic search marketers and SEO specialists who need to monitor search performance, track keyword rankings, analyze page-level metrics, and optimize organic visibility across search engines.
Dashboard Purpose
This dashboard serves as a strategic SEO command center that tracks organic search performance, content effectiveness, and technical SEO health, enabling SEO professionals to identify optimization opportunities and measure the impact of their organic search strategies.
Major Sections & Key Questions They Answer
Performance Overview (Top Metrics) - Core SEO KPIs including Sessions, New Users, Bounce Rate, Purchases, Revenue, Users, Pageviews, and Click-through rates with period-over-period comparisons. This answers: "How is our organic search performance trending?" and "Are our SEO efforts driving business results?"
Historical Performance Trends - Time-series chart showing organic performance patterns over extended periods. This answers: "What are our seasonal SEO trends?" and "How has our organic visibility changed over time?"
Top Organic Pages - Analysis of highest-performing organic landing pages with detailed metrics including sessions, bounce rate, conversions, and revenue per page. This answers: "Which pages drive the most organic traffic?" and "What content strategies should we replicate?"
Landing Pages Performance Table - Detailed page-level analysis showing sessions, users, pageviews, bounce rate, conversions, goal completion rate, and revenue for top organic landing pages. This answers: "Which pages need optimization?" and "What content gaps should we address?"
POM (Page Optimization Management) Managed Pages - Specialized tracking for pages under active SEO optimization including sessions, users, bounce rate, conversions, goal completion rate, and conversion rate metrics. This answers: "How are our optimization efforts performing?" and "Which optimized pages show the best results?"
Google Search Console Integration - Direct GSC data showing clicks, impressions, CTR, position, and query performance with keyword-level insights. This answers: "How are we performing in search results?" and "Which keywords should we target or optimize?"
Top SEO Pages - Analysis of pages with highest search engine optimization scores and performance metrics. This answers: "Which pages have the best SEO health?" and "What optimization patterns drive success?"
GSC Pages Performance - Detailed Search Console page-level data showing clicks, impressions, CTR, and average position for top-performing pages. This answers: "Which pages have the best search visibility?" and "Where should we focus our technical SEO efforts?"