Overview
The Daily Flash: Ecommerce report provides a quick, high-level overview of key eCommerce performance metrics. It’s designed to surface real-time insights across sales, traffic, and customer acquisition.
Integrations Required
OMS (eg. Shopify)
Digital Analytics (eg. GA4)
Sections
Net Sales (OMS) - Revenue performance tracking across yesterday, month-to-date, quarter-to-date, and year-to-date periods. This answers: "How much revenue are we generating?" and "Are we meeting our sales targets?"
Gross Sales (OMS) - Total sales volume before returns and refunds. This helps answer: "What's our total sales volume?" and "How significant are our returns compared to gross sales?"
Sessions (GA4) - Website traffic tracking with trend visualization. This answers: "How much traffic is our website receiving?" and "Are our marketing efforts driving consistent visitor growth?"
Conversion Rate - The critical metric showing how effectively visitors become customers. This answers: "How well are we converting traffic to sales?" and "Where should we focus our optimization efforts?"
New Customers (OMS) - Customer acquisition tracking over time. This answers: "How effectively are we growing our customer base?" and "Is our acquisition strategy sustainable?"
Performance by Date Tables - Granular daily breakdowns showing trends and patterns. This answers: "Which specific days are performing best?" and "What daily patterns should inform our strategy?"
Top 10 Orders (Last 30 Days) - Highlights highest-value transactions and customer behavior. This answers: "Who are our most valuable customers?" and "What does our high-value purchase behavior look like?"
Top 10 Products (Last 30 Days) - Shows best-performing products by various metrics. This answers: "Which products drive the most revenue?" and "What inventory should we prioritize?"
Merchandising/Inventory & Weeks Remaining - Product performance and stock management insights. This answers: "How is our product mix performing?" and "Which items need restocking or promotion?"