nova integrates with Facebook Pages & Posts to extract key data points that drive content performance analysis, audience engagement insights, and operational efficiencies. This document outlines the purpose of this integration, the teams benefiting from the data, extraction details, and key fields nova pulls.
Consumers: Social Media Teams, Content Strategists, Data Intelligence, nova
Extraction Details: Data synced every 3 hours
Authentication Method: OAuth
Page & Post Performance Data
Understanding how Facebook content performs is crucial for optimizing audience engagement, reach, and post effectiveness. By integrating Facebook Pages & Posts data with nova, you can:
✅ Track page and post metrics such as reach, impressions, and engagement
✅ Optimize content strategies based on audience interactions and consumption types
✅ Enable cohort analysis to measure post effectiveness over time
Engagement & Interaction Insights
Integrating Facebook Pages & Posts data allows real-time monitoring of audience engagement, post activity, and user interactions through nova’s social media analytics dashboards:
✅ Page Performance Dashboard – Monitor key metrics such as page views, likes, and shares
✅ Post Engagement Analysis – Understand how different post types drive audience engagement
✅ Content Strategy Optimization – Identify high-performing posts and refine content strategies
Key Fields Pulled:
nova is consuming the following prebuilt tables:
DAILY_PAGE_METRICS_TOTAL
DAILY_PAGE_METRICS_BY_CONSUMPTION_TYPE
daily_page_metrics_by_profile_tab
DAILY_PAGE_METRICS_BY_TYPE
UNIQUE_DAILY_PAGE_METRICS_TOTAL
DAILY_POST_METRICS_TOTAL
lifetime_post_metrics_by_action_type
LIFETIME_POST_METRICS_BY_TYPE
LIFETIME_POST_METRICS_TOTAL
post_attachment_history
POST_COMMENT_HISTORY
post_history
UNIQUE_LIFETIME_POST_METRICS_TOTAL
See here for in-depth detail on what metrics & dimensions are being pulled in.
How nova Uses This Data
By connecting Facebook Pages & Posts with nova, teams gain access to:
🚀 AI-Powered Insights – Chat with your analytics & get AI-driven recommendations for content optimization
📊 Advanced Dashboards – Social media performance, engagement tracking, and audience insights all in one place
🎯 Forecasting & Audience Trends – Predict content reach, track audience interactions, and refine posting strategies
🔍 Engagement Optimization – Identify top-performing content and improve audience targeting
This integration empowers teams with actionable insights that drive social media efficiency, audience growth, and content engagement.
To enable Facebook Pages & Posts integration, contact our nova Support Team. 🚀