nova integrates with Amazon Search Ads to extract key data points that drive campaign optimization, advertising performance insights, and operational efficiencies. This document outlines the purpose of this integration, the teams benefiting from the data, extraction details, and key fields nova pulls.
Consumers: Marketing Teams, Advertising Managers, Data Intelligence, nova
Extraction Details: Data synced every 3 hours
Authentication Method: API Key
Campaign Performance Data
Understanding how advertising campaigns perform is crucial for optimizing ROAS, customer acquisition, and ad spend efficiency. By integrating Amazon Search Ads data with nova, you can:
✅ Track campaign performance metrics such as impressions, clicks, and conversions
✅ Optimize bidding strategies and ad placements for better ROI
✅ Enable cohort analysis to measure ad effectiveness over time
Ad Group & Targeting Insights
Integrating Amazon Search Ads ad group data allows real-time monitoring of ad performance, audience targeting efficiency, and keyword impact through nova’s advertising analytics dashboards:
✅ Ad Group Performance Dashboard – Monitor ad engagement metrics like CTR and conversion rates
✅ Keyword & Targeting Optimization – Identify high-performing keywords and refine targeting strategies
✅ Customer Acquisition Insights – Analyze how different audiences engage with Amazon Ads
Key Fields Pulled:
nova is consuming the following prebuilt tables:
ad_group_level_report
ad_group_history
campaign_history
sb_ad_group_report
sb_ad_group_history
sb_campaign_history
sd_ad_group_report
sd_ad_group_history
sd_campaign_history
See here for in-depth detail on what metrics & dimensions are being pulled in.
How nova Uses This Data
By connecting Amazon Search Ads with nova, teams gain access to:
🚀 AI-Powered Insights – Chat with your analytics & get AI-driven recommendations for ad performance optimization
📊 Advanced Dashboards – Advertising performance, budget tracking, and campaign insights all in one place
🎯 Forecasting & Budget Allocation – Predict ad spend efficiency, track keyword trends, and optimize bids
🔍 Audience & Ad Optimization – Identify top-performing campaigns and improve audience targeting
This integration empowers teams with actionable insights that drive advertising efficiency, revenue growth, and customer acquisition.
To enable Amazon Search Ads integration, contact our nova Support Team. 🚀