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The Channel: YouTube (B2B) report tracks paid YouTube performance for B2B clients, where success is measured in leads and pipeline rather than ecommerce revenue. Revenue-based metrics like Marketing Revenue are left out of this version, so it focuses on reach, video views, view cost and conversions. For revenue views, use the standard Channel: YouTube report.

Overview - KPI cards, trend lines and a detail table for Impressions, CPM, Cost, Clicks, CPC, CTR, Marketing Conversions, Video Views, CPV and Watch 25% (Google Ads). This answers: "Are we reaching more of the right audience for less?" and "Are our videos holding attention and driving conversions?"

- Overview - KPI cards, trend lines and a detail table for Impressions, CPM, Cost, Clicks, CPC, CTR, Marketing Conversions, Video Views, CPV and Watch 25% (Google Ads). This answers: "Are we reaching more of the right audience for less?" and "Are our videos holding attention and driving conversions?"

📺 Channel: YouTube (B2B)

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📺 Channel: YouTube (B2B)

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