Overview
The Channel: SEO (AI Traffic) (B2B) report compares traditional organic search traffic with traffic from AI assistants and LLMs for B2B clients, where success is measured in leads and pipeline rather than ecommerce revenue. Revenue is left out of this version, so it focuses on sessions and goal conversions from organic and LLM sources only. For revenue views, use the standard Channel: SEO (AI Traffic) report.
Integrations Required
Digital Analytics (eg. GA4)
Sections
Overview - KPI cards, a distribution breakdown and trend areas showing Sessions and Web Goal Conversions, split between organic search and LLM traffic. This answers: "How much of our traffic now comes from AI tools?" and "Are LLM visitors converting as well as organic search visitors?"

