Overview
The Channel: SEO (Consumer Services) report tracks organic search traffic, search visibility and managed landing pages for Consumer Services clients, where success is a lead, call or booking rather than an online order. Revenue is left out of this version, so the focus is on sessions, engagement and goal conversions. For revenue views, use the standard Channel: SEO report.
Integrations Required
Google Search Console
Digital Analytics (eg. GA4)
Sections
Overview - KPI cards, trend lines and bar charts for New Users, Sessions, Bounce Rate, Purchases, Web Conversion Rate, Web Goal Conversion Rate and Web Goal Conversions. This answers: "Is organic traffic growing compared with the prior period?" and "Is that traffic turning into leads and bookings?"
Search Console - KPI cards, bar charts and a detail table of Clicks, Impressions and CTR from Google Search Console. This answers: "Are we showing up in search more often?" and "Are searchers clicking through when they see us?"
PDM Managed Pages - Bar charts, KPI cards and a detail table showing Purchases, Sessions, New Users, Bounce Rate and Web Conversion Rate for the landing pages Power Digital manages. This answers: "Which managed pages attract the most organic traffic?" and "Which pages need work to convert better?"