Overview
The Channel Performance (B2B) report breaks down paid media delivery by channel for B2B clients, where success is measured in leads and pipeline rather than online sales. It tracks ad spend alongside the impressions, clicks and site sessions that spend generates, with comparisons to the prior period.
ROAS has been removed from this version. For revenue views, use the standard Channel Performance report.
Integrations Required
Digital Analytics (eg. GA4)
Paid Media (eg. Google Ads, Meta Ads, etc.)
Sections
Overview - KPI cards, trend lines and bar charts covering Ad Spend, Clicks, Impressions and Sessions. This answers: "Which channels are getting the most budget?" and "Is our spend driving more traffic to the site than last period?"
