Overview
The Channel Performance report breaks down paid media outcomes across platforms, helping teams understand how different marketing channels contribute to revenue, efficiency, and engagement.
Integrations Required
OMS (eg. Shopify)
Digital Analytics (eg. GA4)
Paid Media (eg. Facebook Ads, Google Ads, TikTok Ads, etc)
Sections
Ad Spend Performance & Channel Allocation - Shows total ad spend trends over time with detailed channel breakdown. This answers: "How is our advertising investment trending?" and "Which channels are receiving the most budget allocation?"
ROAS Performance & Channel Efficiency - Tracks Return on Ad Spend across time periods with channel-specific ROAS metrics. This answers: "Which channels deliver the best return on investment?" and "How is our overall advertising efficiency trending?"
Impressions Performance & Channel Reach - Monitors total impressions and reach across channels over time. This answers: "How much visibility are we generating?" and "Which channels provide the greatest reach for our budget?"
Clicks Performance & Channel Engagement - Tracks click volume and engagement across channels and time periods. This answers: "Which channels drive the most engagement?" and "How is our click performance trending?"
Marketing Metrics by Channel - Comprehensive table showing each channel's platform, ad spend, ROAS, impressions, sessions, and clicks. This answers: "How does each channel perform across all key metrics?" and "Which channels should we scale or pause?"
Marketing Metrics by Campaign - Detailed campaign-level analysis showing individual campaign performance including ad spend, ROAS, impressions, sessions, and clicks. This answers: "Which specific campaigns are driving results?" and "What creative or targeting strategies should we replicate or optimize?"